There is nothing to debate that Netflix has a huge spread across the globe, however, it still has domination over primary regions such as the United States. It is widely consumed in various countries, also Asian countries and especially in India, the Streaming giant seems to be quite ambitious over their subscription range. Netflix has aimed for a huge expansion and targeting the Asian market and interesting part is it is majorly targeting India, not China.
Netflix’s Chief Content Officer Ted Sarandos quoted Asia’s youngest digitalised population country India an ‘Incredible Opportunity’ to increase the company’s international subscription. The subscription count of Netflix in Asia has surpassed the 58 Million counts in U.S. Netflix has the global subscription of 137 Million.
According to the Netflix, the company understand the urge of this huge population for streaming video for which it has been decided to add around 100 Million subscribers from India alone. Sarandos quoted
“If you think about the opportunity, there’s about 450 million internet users in India and about half of them are watching video on YouTube and services like that, which makes for a very interesting, addressable market,”
He also added “The exciting part about that is that we’re able to come in and produce locally, using local story-tellers, and tell those stories on a grand scale because we can find a global audience.”